Great Concept, Poor Execution

One time my roommate James and I were talking about restaurants that we like in Provo. I told him that I had never tried that place called Guru's down on Center Street, and I asked what he thought of it. His answer was simple: "Great concept, poor execution." I asked him what he meant, and he told me that the atmosphere was awesome and the menu enticing, but the actual taste of the good-looking food was not very good at all, or at least not good enough for him to pay so much money for it.
"Great concept, poor execution." I think his short answer was very well-worded. And then I realized---how many things are there in this world that have great intentions and represent novel ideas, but they are carried out poorly, and thus ruined. An example of this, in my opinion, is this ad:


I like the concept---kill your hunger! And the handle of the spoon is a sword (Get it? Haha 'cause it says to "kill your hunger," and there's a sword! And swords are typically used for killing. Haha it's funny...I don't think you get it). Anyways, despite this creative idea and the nice artwork to go along with it, something is wrong with this ad. I don't like how the product that is being advertised is presented as a random tiny object shoved down in the corner. To me it just doesn't fit in this picture. It seems out of place.
If it was me making this ad, I would keep the creative idea and the well-done artwork. However, I would include the yogurt brand in a different way than it is shown here. My top choice would probably be to do a panel layout. I would keep the same picture of the spoord (spoon-sword). Then to the right of it I would have another panel with a large "Danio by Danone" logo. I think this would do better to ensure that the brand sticks in the viewer's mind, and not just the clever ad. As it is now, I think there is much danger of the vampire effect (the ad being remembered, but not the product). Why is it that vampires are so prevalent in our society today?