I've decided that I'm not going to continue my blog the way that it has been thus far (I didn't get a very good score on my last blog post...oops). Maybe I ought to actually talk about things that at least somewhat relate to advertising. But I can do so while still being real....right? I hope so.
I saw this commercial a few weeks ago and found it really funny:
This question is mainly for the guys: Have you, like this kid, ever been in an uncomfortable position (maybe even literally) in an awkward encounter with a girl's parents? I'm not talking about anything like that, so don't go spilling your past transgressions. Just an awkward situation is what I mean. Well I know I have, and now when I look back on times like those, it's really funny to me. Humor can be an effective tool in advertising--it seems like most T.V. commercials try to inject some funnies into the mix of their advertising.
So I could've chosen any one of thousands of funny commercials, but the thing I find interesting about this one is that it takes such an obscure event and presents it in a way that makes it funny to people like myself because, as random as it is, we can relate to it. I think this is a unique way of keeping it real in advertising. It's not humor just for the sake of humor--that's not keeping it real. It's digging deep and coming up with things that people will genuinely appreciate because of experiences they may have had.
So that's my rant for the week. Maybe I'm reading way too much into this stupid commercial. But as an advertising student, that's what I'm supposed to do, right?
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