A very necessary component of advertising is the ability to relate to the audience in a personal way. I haven’t studied advertising in much depth yet. But I have gathered, from the millions of advertisements that I have seen, that if you are able to speak to people in a way that they can recognize what you’re saying and relate to the point that you’re making, people will feel immediately comfortable with you and have a certain level of trust. Even if you’re speaking of something that they have never specifically experienced, the fact that you’re being so real and straightforward and conveying feelings to them, person to person, strikes them in such a way that they are interested and want to hear what you have to say. This, it seems to me, makes all the difference.
It is for this reason that I’m going to use this blog to simply talk about life. I’m not trying to sell anything, but maybe this blog can be the means for my developing this skill of speaking to people in a way that they can relate to me. I can tell that I’m doing a wonderful job of it so far. Not really. Ok, I’m starting…..NOW.
Current state of my life right now: I am in a corner of a love triangle. Weren’t expecting that, were you? In the other two corners stand my best friend of 10 years and an awesome girl that has had a huge impact on my life. I want to say that this is a weird situation and I’ve never been in it before, but I have. Same friend, different girl. Only this girl, more than any girl I’ve ever dated, makes me want to be a better person. We’ll see how it all turns out.
What else? I’m an undecided sophomore attending BYU, the school consisting of high school valedictorians from all over the nation and the world who are better than me in every way. I’m really grateful to be attending here (I have no idea how I got in), but at the same time I’m discouraged every time I try something and realize that there are a lot of people who have been working their whole lives at this one thing and are superior because they deserve to be. For example, I’ve always kind of liked to draw. I decided to take the Intro to Animation class to see how I liked it. Everyone in there had been studying drawing since they were five, were dishing out magnificent works of art in under 10 seconds, and were all competing to get into the Animation program. This is a microcosm of Brigham Young University.
Can you relate to any of this? Probably not all of you can. But hopefully all of you can see that I’m a real human being that has problems, emotions, a sense of humor, a slightly skewed perception of things, desires for good, and a lot of other stuff. If I’ve accomplished my purpose, then you’re at least slightly interested in what I’ve said and what I may say in the future.
